Beauty Buzz

Save The Date: Sephora's First Beauty Convention Sephoria Is Kicking Off This October

Sephora fans, listen up! The retailer is going to have a beauty convention aptly called Sephoria: House of Beauty, or in short, the heaven for makeup lovers.

Makeup enthusiasts would know the feeling of entering Sephora and being able to lay hands on whichever product there is in the makeup heaven. Thankfully, the retailer is going to hold a convention later this year in celebration of its 20th anniversary, which means more makeup to see and try!

Sephoria will happen on Oct. 20 to 21 at The Majestic Downtown, Los Angeles, and will feature 50 brands, something that will delight customers whose pet peeve is leaving a shop empty-handed. Of the brands in the convention, the consumers will not just be able to score beauty products in one place saving time and effort, but they will also get to easily compare with other brands.

Sephoria Tickets

Tickets will go on sale starting July 21, and it might be worthy to buy those tickets, considering the experience one will get in attending the beauty convention, though prices are yet to be announced. It's not yet clear which brands will be installed in Sephoria, but Sephora certainly knows how to make their customers happy by letting them experience some of the best-selling beauty products they sell.

Business of Fashion predicted that many big brands Sephora sells will be in Sephoria. That said, Fenty Beauty, owned by Rihanna, is most likely going to be available.

"At the heart of it, Sephoria sets out to celebrate the often indescribable euphoria you get from playing in the vast world of beauty — from discovering game-changing products or trying out a new look to engaging with digital technology that takes personalization to a whole new level," Sephora's Deborah Yeh said.

For those patrons of the Beautycon, they already know that an event like this is more than just about beauty products. It's also about being able to meet other self-described makeup- or skincare-obsessed influencers as well as celebrities in the event.

Sephoria, to cut it short, is a hot pot of all things beautiful, from fragrance, to skin care, to makeup, to hair products. Add to that the experience when mingling with other people who share the same interests, as well as with people from the brands in every room there is.

Sephora is just one of the many retailers that ventured into events. Goop Summit, which happened in January this year, had a sold-out event. Gwyneth Paltrow's event sold $650 to $2,000 per ticket, so just imagine how many are willing to spend for events like these.

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