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Lady Gaga Gets Into The Beauty Industry With Her Own Makeup Brand 'Haus Beauty'

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(Photo : Geoff Robins | AFP/Getty Images) Lady Gaga's company, Ate My Heart Inc., filed for a trademark for "Haus Beauty" in February, with products ranging from makeup, to skincare, to perfume. She has been dropping hints on her social media as well.

Lady Gaga is diving in the beauty industry as she reportedly plans to release her own makeup line to be called Haus Beauty.

The 32-year-old is proving she's willing to dip her toes in different waters as she now heads straight for the beauty industry. Lady Gaga's company, Ate My Heart Inc., allegedly filed for a trademark for the name "Haus of Beauty" back in February, covering perfumes and skincare products, like facial cleansers, scrubs, toners, and moisturizers.

The Blast reported that Lady Gaga's Haus Beauty will be in charge of the makeup line as well, including lipsticks, eyeshadows, bronzers, highlighters, and foundations, among many others. It also noted that "beauty milks" will be produced as well, but it was unclear what these are for.

For fans, all they need to do is to do some basic research on the U.S. Patent and Trademark Office website, and they will see that Ate My Heart Inc. really did apply for a trademark. The result will immediately tell anyone that Lady Gaga's Haus Beauty isn't just all about makeup.

But of course, the news should be taken with a grain of salt. Yes, Lady Gaga's company really had applied for a trademark, but that doesn't mean it's a sure deal. It could also mean that it has yet to launch its line and may take up to how many years in doing so.

Such was the case of Rihanna's makeup line, Fenty Beauty. Like Lady Gaga, the 30-year-old Barbadian singer's company applied for a trademark under her now line years ago, so it is safe to say that fans should just wait for the "Pokerface" singer to make the announcement.

After all, there are loads of products enlisted under Lady Gaga's Haus Beauty. Pretty sure that if the company intends to offer and sell quality products, it will take time formulating these. Add to that, it covers 38 categories! But while fans are still contemplating whether these products will materialize, there might be signs that the line is already on the way.

Dropping Hints

Eagle-eyed fans would easily connect the dots to Haus Beauty with Lady Gaga's Instagram posts. The singer, whose real name is Stefani Joanne Angelina Germanotta, seemed to have dropped hints in a few photos by adding #Haus.

For instance, her post three months ago of her face surrounded by flowers had the #HausEditorials in the caption. Now it all make sense, especially that the photo showcased Lady Gaga's makeup. Clearly, the singer had been leaving Easter eggs all along on her social media.

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