Behind-the-scenes beauty is no longer behind the scenes! The latest celebrity social media trend is sheet mask selfies. Whether scary, silly or outrageously glamorous, more and more celebrities are sharing this part of their beauty routines online.

Beauty Buzz: Sheet Masks

Sephora Face Masks, $6.00

Dr. Jart Water Replenishment Cotton Sheet Mask, $7.50

Karuna Luxe Skin Restoring Treatment Mask, $48.00

WEI Beauty Gingko Leaf Repairing Face Treatment Pads, $68

This article was originally published on Fashion & Style.