mascara

Benefit Cosmetics Debuts New 'Real Men Don't Fake It' Video with 'Jersey Shore' Star Vinny Guadagnino [WATCH NOW]
Benefit Cosmetics proves that beauty has a sense of humor. Their new "Real Men Don't Fake It" video for "They're Real" mascara is so freakin' hilarious!
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Throwback Thursday: Classic Beauty, Diahann Carroll
This week, we pay homage to classic beauty, Diahann Carroll. Nominated for both and Emmy and an Academy Award, this Golden Globe winning actress has had a career that has spanned an amazing six decades. A New York native of the Bronx, Carroll is known for her star power on the silver screen, tele...
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Celebrity Get the Look: Blake Lively
So we loved Blake Lively's September Cover for Lucky Magazine so much we named the blonde beauty our Look of the Week. The young star looked radiant in a blue Gucci fall coat, beach waved hair, and nude makeup. If you're still swooning over the look, here's how to get it with Covergirl cosmetics! Cl...
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Out Now: Marc Jacobs Arrives at Sephora!
Marc Jacobs' makeup has finally arrived at Sephora! For all you beauty fiends like us, you've been crossing the days off on your calendars until the fab designer would officially cross the beauty threshold. And he most certainly has in such an awesome way. Go Marc!
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Introducing Ardency Inn Makeup Line at Sephora
OK fellow makeup mavens, we are in love with Ardency Inn's Makeup line that just launched on the low at Sephora. Can't keep this one quiet!
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10 Fave Products from Button London's New Bespoke Colour Cosmetics Line
Butter London is coloring our dreams with their new Bespoke Colour Cosmetics Line. Click through the slideshow for our top 10 most killer, rad and hotter than hot products!
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Sophia Loren
Throwback Thursday: Classic Beauty, Sophia Loren
This week, we honor classic beauty, Sophia Loren, as our Throwback Thursday.
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Introducing Avon Mega Effects Mascara
Attention beauty junkies: Mascara just got a makeover! Avon is changing the game with their new Avon Mega Effects Mascara.
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Staff Picks: Beauty World News Reporter, Clarissa Hamlin Shares Her Weekly Faves
This week, I'm all about trying new things and switching up my beauty routine. Every once in a while, you need a little change in your cosmetics regimen, a little boost in your beautification methods. Check out the slideshow for my easy to find buys and easy-to-use formulas. Happy beauty hunting!
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Tips For your Early Morning Beauty Routine
Mornings can be rough, but they don't have to be! Grab your morning tea or a smoothie and watch our friend and Birchbox editor, Candice, walk you through her easy breezy routine-including her cleanser, moisturizer, and BB Cream picks. You don't need to be a morning person to appreciate a goof-proof ...
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Celebrity Get the Look: Angie Harmon
Actress Angie Harmon's latest visit to the Conan Show was a definite moment. The star stunned once the golden curtain peeled back to reveal the gorgeous brunette in the perfect LBD. If you were like us, weren't you just dying to know how to get this celebrity look, not to mention the dress? Well ...
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A Topcoat For Your Lashes? Meet BareMinerals Locked & Coated
Ladies, a topcoat isn't limited to just nails anymore. Ever heard of having a topcoat for your eyelashes? Meet Locked & Coated Mascara by BareMinerals.
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Coming Soon: Butter London Makeup Collection
Finding fab formulas is so much fun! We are having the time of our lives with Butter London's first-ever makeup collection, The Bespoke Color Cosmetics Collection available August 1. Yay!
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Sephora Hot Now: July's Best Beauty Picks [PHOTOS SLIDESHOW]
Sephora smoking-hot list of products are setting July on fire!
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Waterproof Your Makeup With Michelle Phan
Who doesn't fantasize about being a beautiful mermaid, swimming the tropical ocean with perfectly placed makeup that never runs or smudges? Well maybe you don't get that detailed, but that's what we have YouTube beauty guru Michelle Phan for!
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