Top 10 Beauty Classics You Must Own Countdown: #7

This week, we resume our Top 10 Beauty Classics You Must Own List.   Each week we highlight a product on the list, giving you all the details on the history, how it came to be, why it's great, and why women and celebs alike swear by it.  These are products everyone has tried and everyone still loves, years after they have launched.  As self-professed product junkies, we understand the need to try something new and different will never fade away, but there are just some products that should and will always be a mainstay in every woman's makeup bag.  At #8, we had NARS Cosmetics Blush in 'Orgasm.'  Let the countdown continue!

Our #7 Beauty Classic:  Maybelline Great Lash Mascara

The mascara market has tons of different formulas and brushes, but everyone knows this classic green and pink mascara tube.  At a drugstore friendly price point, Maybelline Great Lash is an affordable must try. The narrow wand is easy to maneuver and helps to easily apply the clump-free formula that resists smudging but washes off fast.  As the go-to for many makeup artists, this is the one mascara that has truly achieved iconic status both in the beauty industry as well as in the makeup bags of women everywhere.

Maybelline Great Lash was invented in 1971 as the first water based mascara.  The Maybelline company was founded as a family business in 1915, named after the founder's sister, Maybel, who invented mascara.  Maybelline Great Lash is the mascara that conditions as it thickens.  Its lash-doubling formula glides on smooth.  The lash building brush makes it easy to get a full lash look without clumps or globs.  The formula is contact lens safe, hypoallergenic, washable, and also available in a waterproof formula as well as with a curved brush. Today, Maybelline Great Lash is still America's favorite mascara after 40 years.  This classic mascara is bought more than any other, with a Maybelline Great Lash hitting a drugstore scanner every 1.7 seconds!

Maybelline Great Lash has received countless awards. It was been the winner of the Women's Day Beauty Health Awards, Teen Vogue Reader's Choice Awards, Essence Magazine Reader's Choice, and Allure Magazine's Best of Beauty Hall of Fame.  This tried and true mascara is also endorsed by makeup artists, Natasha Nichol, Virginia Holmes, and Kerry Malouf.  Celebs who also love the formula include Jennifer Hudson, Nicole Richie, Carrie Underwood, Taylor Swift, and Vanessa Hudgens.

Ranging in price form $4-$7, definitely try out this beauty classic.  Have you tried Maybelline Great Lash?  What do you think makes it so great?  Let us know in the comments section below.

See Now: 100 Most Beautiful Women In The World

Get the Most Popular Beauty World News Stories in a Weekly Newsletter






  • Today
Real Time Analytics