Ivanka Trump is focusing more on her role in the White House and has announced that she is closing down her namesake fashion brand.

The move seemed to be a long time coming, especially after her decision to leave the brand more than a year ago to become a senior adviser to her father, the United States president. While she separated from the brand, she retained ownership interest.

The Wall Street Journal reported that Trump's decision may have come after months of contemplation. Add to that "she grew frustrated by the restrictions she placed on the company, IT Collection LLC, to avoid possible conflicts of interest while serving in the White House."