Former model and property heiress, Ivanka Trump, launched her namesake debut fragrance at Macy's Herald Square, NYC, Feb. 19.

Trump looked stunning in a nude colored dress and was hands-on at the venue during the launch of her fragrance; readily posing for pictures with fans as well as interacting with them.

 Trump's new fragrance, with notes of jasmine, Italian bergamont and apple, is said to have received a warm welcome and shoppers who bought it were also treated to a travel-size bottle of "Ivanka Trump" along with a limited-edition tote bag.

"I think with fragrance you have to make sure it very closely matches the personality of the wearer," Trump told WWD. "I start with myself in terms of what I want to wear and how I live and really that means something that has a strength paired with a femininity. [I want a scent] that is transitional, that can take me from morning, playing on the floor with my daughter to an afternoon of meetings out to dinner with my husband."

The 31-year-old also spoke about her desire to expand her fashion line. Her line includes clothing, bags, footwear and accessories and the model will soon announce products for kids and home.

The mother of one also said that with the perfume, she aims to give patrons an opportunity of owning a luxurious fragrance without shelling out big bucks.

"There's a lot on the dowdy and mature side and there's a lot on the kitschy, ultratrendy, but I think we're filling a void for that feminine, empowered woman," Trump told Hollywood life.

Ivanka Trump perfume will retail at $62 for a 50 ml bottle, $78 for 100 ml. The range also offers a body lotion priced $35 for 180ml.