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Anastasia Beverly Hills Is Launching A New Norvina Eye Shadow Palette

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Wallets better be filled up as Anastasia Beverly Hills just announced the Norvina eyeshadow palette that will be coming everybody's way starting July 17.

Everyone's beloved and trusty brand is making another surefire eyeshadow palette named after Claudia Norvina Soare, the brand's president. She is the daughter of Anastasia Soare, the founder of the cosmetics line, who is also known to be the master behind celebrities' too perfect brows, like Kim Kardashian and Cindy Crawford.

Anastasia Beverly Hills had put the benchmark high for cosmetics as it continuously creates products that easily become cult favorites. Examples of which are the Subculture and Modern Renaissance palettes. While the new Norvina eyeshadow palette's launch is still days away, the brand has given everyone a chance to catch a glimpse of it through its social media accounts.

The palette comes in a purple case. It has neutral, pink, purple, and nude shades, some of which are in metallic, while the others in matte finish. Anastasia Beverly Hills took the initiative to swatch the shades on different skin tones, and it looked flattering in every way, which will be very helpful for the customers.

Muted Effect

Moreover, the swatches proved just how much the Anastasia Beverly Hills' Norvina eyeshadows are pigmented, which may just say it's a bang for the buck. The gorgeous Norvina has also been teasing and promoting her product with her very own name.

"The palette has 7 mattes and 7 shimmers which is a first for ABH, we generally do less shimmers," Norvina said, adding to her narration that she took the palette with her on her vacation.

In an interview with E!, Norvina said she was nervous, something unusual for her because she is comfortable with her job. Instead, she finds it nerve-wracking precisely because the eyeshadow palette has her name on it.

Of the palette, Norvina said it was more personal than the rest of Anastasia Beverly Hills' releases not just because of her huge name on the case, but also because the lovely colors were her choices. She also discussed the difference of her palette to other hit makeups by the brand.

She said that the palette has cooler tones than other palettes, so it will leave off a muted effect. Now for the purple, which is pretty popping from the get-go, Norvina admitted it was what works for her as a color corrector. More than that, the color brightens her up even when she was just a teen, and well, her hair is with the same color.

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