Long before clean beauty and organic products have become a trend in the beauty industry, Miranda Kerr is paving her way to introduce these skincare innovation types through her brand, Kora Organics.
Launched in 2009, the supermodel created the brand to promote healthier alternative products on the market.
Focusing on clean beauty, the former Victoria's Secret angel's mission is to educate people about wellness and the benefits of using organic and all-natural products from the inside out.
In her recent interview with Elle magazine, the 37-year-old Australian revealed what pushed her to switch to clean beauty.
"Our skin is the largest organ in our body, so what we put on it is important," she mentioned.
Although she was raised in an environment where they pay attention to having a healthy lifestyle, her modeling career has opened her eyes to the dangers of most skincare and beauty products.
As we all know, some of these are formulated with chemically based ingredients such as parabens, chemicals, sulfates, and fragrances.
This has led her to create a brand that features a healthier skincare option.
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There's always a misconception about clean beauty versus organic beauty. Although they both have a common denominator, Kerr explained the difference between the two.
She mentioned that clean beauty has distinctive components as compared to certified organic beauty.
The first one is free from toxic or potentially harmful ingredients, but these products can be natural or synthetic. In addition, clean beauty is also sustainable, eco-friendly, and cruelty-free.
On the other hand, organic beauty is all-natural products that contain pure and naturally derived ingredients.
The certified clean beauty freak and wellness advocate also lists some tips and tricks for those who want to start their clean beauty journey.
Since people are now more aware of the effects of chemically based products, big brands are trying to incorporate healthier alternatives.
She also pointed out that there's no harm in educating yourself by reading the labels or researching the formulation or materials included in the product.
Miranda Kerr also advises introducing organic-based products slowly and not just in one go.
She explained that it's all about balancing and products that work best with your skin.
"For instance, on my skin, I'm using all certified organic products as the first layer on my face and body, but my make-up isn't all organic. Maybe my mascara isn't organic because the technology or formulation isn't good enough yet, or perhaps I like a shade of lipstick, and it happens not to be organic - you can introduce [organic products] slowly.
There's no denying that clean and organic beauty is quite expensive; however, she recommends using alternatives such as coconut oil, which is considered a "multipurpose product."
It can be used as a natural makeup remover or can double as moisturizing.
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