Hailey BieberCredit : Matt Winkelmeyer/Getty Images for InStyle

Hailey Baldwin Bieber is joining a slew of celebrities who are now venturing into the beauty industry.

According to TMZ, the blonde beauty has filed to trademark a beauty and wellness line called "Rhode," which is also an ode to her middle name.

Moreover, based on the documents obtained by the publication, the trademark is said to cover "wellness merch, bath and shower products, beauty creams, personal cleaning products, cosmetics, makeup, fragrances, haircare, and skincare."