Hailey Bieber Set to Launch New Skincare Brand “Rhode”

Hailey Bieber
(Photo : Matt Winkelmeyer/Getty Images for InStyle)

Hailey Baldwin Bieber is joining a slew of celebrities who are now venturing into the beauty industry.

According to TMZ, the blonde beauty has filed to trademark a beauty and wellness line called "Rhode," which is also an ode to her middle name.

Moreover, based on the documents obtained by the publication, the trademark is said to cover "wellness merch, bath and shower products, beauty creams, personal cleaning products, cosmetics, makeup, fragrances, haircare, and skincare."

Just like Hailey's husband, the Canadian superstar also used his middle name for his clothing brand "House of Drew," which features a unique selection of street style outfits.

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Hailey Baldwin's "Bieber Beauty"

This is not the first time that the Vogue cover girl attempted to trademark a beauty line. In 2019, multiple reports cited that the 24-year-old model - née Hailey Baldwin -- initially sought a request to the U.S. Patent and Trademark Office to trademark a "beauty and cosmetics products," dubbed as "Bieber Beauty."

Unfortunately, this was rejected months after due to its close similarity to Justin Bieber's brand for "fragrance, soaps, essential oils, cosmetics, body and hair lotion."

In a report obtained by, the office believes that the couple's brand's similarity would create confusion to the market.

Moreover, the consumers would likely be "confused, mistaken or deceived as to the commercial source of the parties' goods and services" because both features almost the same brand name.

Aside from this, the Versace muse also attempted to name her brand Dew Beauty and Dewy Beauty but seemed to land on a simple name, Rhode.

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Hailey Bieber's Bare Minerals Powerful Campaign


It is safe to say that the 5'7 stunner is passionate about skincare, as shown in Bieber's Instagram.

In her recent post, the blonde beauty shared her campaign with Bare Minerals, together with none other than her mom, Kennya Baldwin.

"How beautiful is my MOM? Campaign for the new @bareMinerals AGELESS plant-based retinol skincare. We're both using and loving that it's gentle but so good," she wrote, alongside a sweet snap of the duo wearing barely-there makeup and flaunting their gorgeous skin.

Meanwhile, a beauty campaign video was also posted on Bare Mineral's official Instagram account, as Hailey and her mom showcased the latest ageless skincare collection.

A Guide to Hailey Bieber's Skincare Journey

On the other hand, in her previous interview with Harper's Bazaar in December 2020, the runway model revealed her skincare secrets and makeup.

She told the outlet that her skin feels the best when she's at the beach, adding, "Salt water is the best skin healer for me, and I've found that nature can be the most soothing for my sensitive skin."

The blonde beauty likes to keep it as minimal and all-natural as possible.

Bieber also explained that she clings on to nature-derived products and clean beauty during her quarantine period in Canada.

"I've recently discovered this whole world of natural beauty that I love," she added.

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