Blackpink's Lisa is the first female K-pop star to be a brand ambassador for a famous international MAC campaign. The Thai rapper and dancer not only hit the top chart with their Blackpink albums but are also renowned for their beauty and fashion style.
MAC cosmetics revealed its newest global ambassador with the trending hashtag #MACLOVESLISA, as fans scrambled on social media to support their K-pop idol star.
Lisa of Blackpink, with over 40 million followers on Instagram, will inspire and boost MAC's collection campaign as the brand's ambassador. Fans worldwide will get to discover Lisa's signature looks, beauty tips, skincare routines, and more with MAC makeup artists.
#LISA: GLOBAL BRAND AMBASSADOR FOR MAC! SHE LOOKS SO GOOD 🤩 #MACGlobalAmbassadorLISA @Blackpink pic.twitter.com/BdnyuJMrwu— 젠바 🙈💕 (@blackpinkbabo) October 19, 2020
The MAC company describes Lisa as an "unparalleled talent" with a bold, fashion-forward style. The company is thrilled to be in partnership with the young star. "Lisa is always confident and never one to shy away from risks; she embodies our commitment to celebrating individuality and self-expression above all else. We cannot wait for her fans to see what she has in store for them through our collaboration," explained Senior Vice President and Global Creative Director Drew Elliot. According to Lisa of Blackpink, "I have always been a big fan of MAC. I like how the brand turns makeup into a form of self-expression, which always gives me great confidence on stage. Together with MAC, I am excited to invite and empower more audiences as we both have individuality and diversity at our core."
MAC cosmetics displayed Lisa's portrait, along with her beauty line collections in every MAC shop.
MAC cosmetics Thailand sent a promotional package for brand influencers, and they could not express their happiness as they unbox the package.
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The MAC products campaign endorsed Blackpink's Lisa fans to recreate the glitter-dusted eye and pink suede lip.
Lisa shared that her first beauty item was bought from MAC as a lip product. She enjoyed playing with the countless colors and textures to choose from the MAC beauty line of lipstick.
Not only from topping the charts and setting records on YouTube, but Blackpink made their mark in fashion and beauty as well. Each member has their styles, which for Lisa is her thick black bangs and natural makeup look.
Blackpink's Jennie is the brand ambassador for Chanel, Jisoo for Dior, and Rose for Yves Saint Laurent. Simultaneously, Lisa for Celine, and she is also the model for Bulgari Jewels before MAC cosmetic campaigns.
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