From Madonna's armpit hair selfie and Cameron Diaz' comments on a woman's right to skip the deo, to the pulled Veet 'don't risk dudeness' adverts, female body hair is now officially a news topic.
We're so used to looking for ways to remove body hair, that Madonna's armpit selfie and the comments made by Cameron Diaz were a bit surprising. Turns out Diaz isn't a fan of deodorant. "I don't believe in antiperspirant. It's really bad for you. I haven't used it for almost 20 years," she said.
So with the debate over pits getting heated, Soft Paris, one of France's top selling body care brands, created the above image of a beautiful woman with underarm hair to challenge and provoke. The brand then polled women about their attitude towards female body hair.
"Soft Paris encourages women to enjoy their bodies, free from shame. We feel hair or no hair should be up to the individual, not dictated by society," said Luca Armenia, Co-Founder & Director of Soft Paris to Beauty4Media.
"What concerns us is the anxiety some women face when they do not confirm to the standards culturally dictated. We don't wish our clients to feel pressure to conform to the pre-pubescent look unless it helps them enjoy their bodies more. Likewise if they want to be as nature intended, we celebrate that. The photograph, in relation to the issue of body hair, was created to try and encourage the freedom of opinion we encourage".
Thousands of women from 3 countries gave their views on body hair removal:
In response to the question "Has the recent state of celebs speaking against hair removal changed your attitude towards it?" 90% replied no. 90% of women state removing their hair is their personal choice. 82% say removing their hair makes them feel good. 83% consider hair removal essential.
When asked 'Would you grow your underarm hair?' 1% of women said yes, 96% said no, and 3% toyed with the idea and said maybe. When it came to growing their bikini line, 4% said yes, 88% said no, and 8% said maybe.
And to boost the argument for hair removal even more, only 1 man out of 20 finds body hair sexy.
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