Beyonce and Pepsi have signed a new deal for $50 million and are set to become global partners through a multi-year ad campaign, according to The New York Times. The deal includes commercials and print ads featuring the singer as well as funds of multi-million dollars to support all the creative projects that Beyonce takes an interest in.

Though not confirmed, the deal could also include events, photo shoots and much more. Beyonce's involvement with the brand is not restricted just to television, print ads and billboards. The songstress will also feature on limited edition Pepsi cans that are set to appear in Europe in the spring of 2013.

"Pepsi embraces creativity and understands that artists evolve," Beyoncé told the paper in a statement. "As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."

With this venture, Beyonce becomes the second celebrity after 'King of Pop' Michael Jackson to feature on the Pepsi can.

The "Halo" hit maker seems to have a solid connection with the cola giant as she is also set to perform at the Super Bowl halftime on Feb. 3, which is also sponsored by Pepsi.

Sure we are all looking forward to the New Year but the singer must be looking forward to the arrival of 2013 the most. Not just the Pepsi partnership, Beyonce is also likely to release a new album before her Super Bowl performance. The singer's frequent collaborator, The-Dream, told Billboard that she is set to release her new song before the annual game.

And it is only going to get better for the 31-year-old as there is an HBO documentary coming up with her in focus, which is scheduled to air Feb. 16, 2013.