BEAUTY

Abigail Greydanus Brings Latex into the Celebrity Closet

When designer Abigail Greydanus joined the Fashion Institute of Design & Merchandising (FIDM), little did she know that she would be dressing A-list Hollywood celebrities. To get an opportunity to dress celebs like Rihanna, Sofia Vergara and Lady Gaga must have seen all her dreams come true.

During her time in FIDM, the LA- based designer discovered her fascination for latex and the numerous ways the fabric could be used. Since then she has brought the latex love into the closets of various celebs. She even made her presence felt at the election campaign for President Barrack Obama by designing Katy Perry's dresses.

A week prior to Obama's re-election, Katy Perry donned one-of-a-kind cobalt blue latex dress at a campaign rally in Milwaukee. The curve-hugging dress was emblazoned with the President's "Forward" slogan. The dress not only flaunted Perry's appealing and svelte figure but also had a visible impact on the audience.

Greydanus has designed latex costumes for Perry and her dancers in the past, such as the 'Human Ballot' dress the singer wore at a Nevada rally, and for the 2012 Grammy Awards.

While she might have dressed a number of A-listers, it is not necessary that you have to be a celeb too to sport Greydanus' designs. The designer promotes custom orders and has an array of collections that includes costumes, dresses, lingerie, swimwear and accessories.

Taking inspiration from Art Deco, classic films, architecture, photography and fashion books, Greydanus has a quirky and stunning range of attires making her love for latex evident.

The FIDM alumnus says that people are often intimidated by latex, thinking that it is only for supermodel body types. “In reality it looks amazing on everyone,” she said. “It has an amazing tendency to actually suck in and smooth out most people’s bodies.”

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