BECCA Cosmetics, the cult makeup brand that made highlighters a household name, has just announced that they're shutting down in September 2021. Citing the accumulated challenges brought about by Covid-19 as the main reason, BECCA made the announcement on their official Instagram page today, February 24.
BECCA Cosmetics has a loyal following of nearly four million on Instagram and so far, the post has garnered 36,597 likes and more than 7000 comments from devastated fans. Responding to one follower's comment regarding their famous highlighters, BECCA said that consumers can still purchase their products at beccacosmetics.com until September 2021 or until everything is sold out.
With that in mind, here are the top five BECCA Cosmetics products to hoard until they finally close their doors.
Incorporating Backlight Technology, vitamin E, color correcting tones of apricot and peach, and light reflecting illuminators, say goodbye to dark undereye circles with BECCA's Under Eye Brightening Corrector. While Covid-19 keeps half our faces covered with masks, it's all about fierce eye makeup.
The first step is concealing those dark spots and brighten up tired-looking eyes. This corrector also serves as a based for your concealer. Available in two shades - light to medium (peachy pink) and medium to deep (apricot).
This award-winning highlighter is one the products that put BECCA on every beauty editor and beauty blogger's holy grail list. Allure reveals that at some point in 2019, this was the best-selling highlighter in the US. This highlighter won an Allure Readers' Choice Award.
A second highlighter from the brand, the Ignite Liquified Light Highlighter, also snagged an Allure Best of Beauty Award last year. If there's one thing to hoard in the entire BECCA Cosmetics product line, Glamour and Cosmopolitan UK declares that it's the pressed highlighter. It's available in 10 shades to flatter all skin tones, but Champagne pop remains the top seller. The shade is described as "a soft gold with peachy-pink pearl."
One of Elle Magazine's top BECCA picks is this brightening makeup primer. Its unique lavender shade perks up dull skin and the vitamin E and hyaluronic acid in this formula smoothens and preps skin for flawless makeup application. This primer is vegan and cruelty-free, as well.
BECCA's Zero No Pigment Virtual Foundation is a makeup and skincare hybrid. Clear Light Blur Technology manipulates light to create the illusion of smooth skin and to disguise imperfections. The silicone-free and hyaluronic acid-infused formula also provides excellent oil control, while keeping skin hydrated. The finish is a transparent matte.
Available in 38 shades, BECCA's Ultimate Lipstick Love is highly pigmented and infused with hyaluronic acid to hydrate and nourish lips. The ultra-creamy formula is non-drying and doesn't flake or bleed. It's also sorted by undertones (warm, cool and neutral) so you can easily find the right shade.
BECCA Cosmetics is the first major makeup brand to shut down due to Covid-19. Here's to hoping they will the only one.
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