In September, all it took was a flash of snowy mountain peaks and a flag bearing the logos of The North Face and Gucci whipping in the wind to get tongues wagging and fashionistas salivating. In a highly anticipated collaboration, it has finally been unveiled that Gucci is venturing to the great outdoors with none other than outdoor equipment specialist The North Face. While the Italian fashion house has lent its famous GG Supreme logo to Mickey Mouse for The Year of the Rat this year, GQ reveals that this is first time that reigning Gucci creative director Alessandro Michele is going on a full fashion collaboration with another brand since the beginning of his tenure at Gucci. On the other hand, North Face has already teamed up with athletic brand Brain Dead and Maison Margiela's sportswear line MM6. North Face also has an ongoing partnership with streetwear brand Supreme.
With Michele's maximalist aesthetic and predilection towards the eclectic fashion of the '70s, The North Face introduced the designer to their archives, which dates back to the late '60s, for inspiration. As seen on their video campaign, The North Face's signature puffer jackets have gotten a major makeover with bright colors and wild prints. In full collaborative fashion, the line also features dresses, separates, shoes, and a series of backpacks and bags. According to Elle, there's also a "Gucci-fied" tent and sleeping bag. The North Face and Gucci have also successfully merged their logos and created a new one. That logo is emblazoned on nearly every piece in the collection. Whether you're into glamping or full-on hiking and camping, there's something for everyone in this collection. That is, if you're actually willing to wear anything from Gucci while out is the mud and rain.
The actual music video, as we can loosely call it, brings such a welcome escape into the mountains while we're all stuck indoors. The idea, which feels more like a fantasy at this point, of finally gearing up and setting off to just about anywhere is something that everyone is looking forward to once the world overcomes Covid-19. Set to Creedence Clearwater Revival's "Bad Moon Rising," and shot by photographer Daniel Shea, models go up and down the mountainside decked out in funky outerwear that won't look one bit out of place in any major city boulevard.
The North Face x Gucci collaboration also gives a great big nod to sustainability. The luggage in the collection is made from ECONYL®, regenerated nylon made from waste like fishing nets that can be recycled and remolded over and over again.
The collection will be launched in China on December 29 and will reach stores around the world by January 2021. Beginning tomorrow, December 23, a special online draw will give some eager shoppers in select countries early access to the collection on Gucci's official website.
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