Superegg was born through founder Erica Choi's fascination with eggs in ancient Asian beauty rituals. In her Vogue interview, Choi tells the story of a beautiful Chinese concubine who was said to use a facial cream made from egg whites and powdered vermillion. There was also a guidebook from the Korean Joseon Dynasty called Gyuhap chongseo that had a recipe of mixing eggs with liquor to achieve "glossy, jade-like skin," Choi adds. She also shares that her mother and grandmother applied different parts of the egg on their faces. However, with animal-related concerns on the rise, Choi sought to honor the egg in a more environmentally friendly way.
The Superegg journey began three years ago. Choi studied the different parts of the egg to translate its properties and find their counterparts in plant-based ingredients. For instance, the egg yolk has lecithin and collagen, and Choi duplicated their moisturizing properties with hydrogenated lecithin, chicory root and vitamin E. In the place of protein-rich egg whites, Choi has formulated an alternative with soy protein, tremella mushroom and rice extract.
Superegg just launched two products - a cleanser and a moisturizer. The Gentle Elements cleanser is a foaming cream cleanser formulated with vitamin C, hyaluronic acid, moringa oil, and Choi's smoothing White Duplex. The cleanser is meant to remove makeup, excess oil, and dirt without compromising the skin's pH level and moisture barrier. Sound Renewal is a lightweight gel-cream formulated with Choi's Yolk Complex, squalene, panthenol, polyhydroxy acids (PHAs) and flower water for soft and supple skin.
Superegg's packing is sleek and minimalist and the unusual egg shape of Sound Renewal is destined to attract both clean beauty enthusiasts and skincare junkies.
Their target launch date was supposedly this past spring, but the onslaught of Covid-19 caused delays. Choi however remains positive as the interest in self-care and skin care amidst the pandemic has massively increased.
In an interview with supermodel Rosie Huntington-Whitely's Rose Inc., Choi also shares her own skincare routine. She doesn't follow the Korean 10-step routine but has narrowed it down to seven steps: cleanser, toner, essence, serum, moisturizer, eye cream and sunblock. She then swaps out the sunblock for an oil in her evening regimen. She uses a physical exfoliator once a week and likes Lancer The Method: Polish. Chemical exfoliation is also a weekly practice and she prefers Drunk Elephant T.L.C. Sukari Babyfacial AHA + BHA Mask. If she feels that her skin needs a detox, she shares that she has discovered Three Purifying Clay Mask on a trip to Tokyo and she's been obsessed with it ever since. For extra hydration, Choi relies on sheet masks at least twice a week. Allure recommends Tatcha Luminous Dewy Skin Sheet Mask, Mamonde Flower Lab Essence Mask, Farmacy Hydrating Coconut Gel Sheet Mask, Origins Flower Fusion Violet Nourishing Sheet Mask and No7 Restore & Renew Face & Neck Multi Action Serum Boost Sheet Mask.
Choi tells Rose Inc. that her makeup staples are cushion compacts, concealer for her under eyes, gold highlighter and tinted lip oil.
Related article: Slugging: A Korean Moisturizing Technique Trending on TikTok
© 2018 BeautyWorldNews.com All rights reserved. Do not reproduce without permission.