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Fresh Launch: Luv Betsey by Betsey Johnson

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Fresh Launch: Luv Betsey by Betsey Johnson
(Photo: Larry Busacca / Getty Images)
Betsey Johnson launches exclusive makeup line with Walmart.

One of the most easily recognizable fashion designers, Betsey Johnson has paved her way into the fashion industry with her over the top, whimsical and colorful designs. She's also famous for her ending all her fashion shows with a cartwheel down the catwalk. Prominent since the 1960s, Johnson was awarded the coveted Timeless Talent Award by the Council of Fashion Designers of America in 1999; and in 2009, she received the National Arts Club Medal of Honor for Lifetime Achievement in Fashion.

Fast forward to 2020, the ever-youthful Johnson proves unstoppable as she partners with department store giant Walmart to produce a budget-friendly makeup line called Luv Betsey by Betsey Johnson. This Walmart-exclusive collection reflects Johnson's iconic aesthetics - vibrant, funky, and sparkly with her signature punk-rock vibe. As Allure puts it, the products are "remarkably affordable." And just in time for the upcoming holiday season, nothing in the Luv Betsey makeup line is over $10.      

Available online and in stores, here is the complete product lineup:

12 Shade Eyeshadow Palette

A good mix of neutral and bright shades, this eye shadow palette has twelve flattering shades that can produce that everyday smokey brown eye for work and a sparkly evening look.

Black Mascara + Eyeliner Duo

Part of Betsey Johnson's signature makeup look is heavily lined eyes and dark lashes. You can recreate that with this volumizing mascara and gel eyeliner duo. The easy-glide formula should make it easy to perfect that cat's eye flick.

Also read: E.L.F. Makeup: Beauty For Less

Lip Gloss Creams Trio

Glossy lips are back in style. This lip gloss set comes with three universally-flattering shades of nude, red and pink.

Lip Gloss Shimmer Trio

Shining, shimmering and splendid. If that's what you're after, try this lip trio instead. It comes in white, peach and pink.

Four Piece Lipstick Set

Four shades of lipstick that will flatter any skin tone:

Rock On (honey nude)

Fierce (mauve)

Vintage (berry)

 Punk (red) 

Six Shade Glitter Gel Palette

Suitable for the face and body, this palette comes with six colors - white, purple, silver, pink, blue and gold.

Three Shade Highlighter Palette

Contour and highlight your features with this neutral highlighting palette. Use alone or mix all shades for a natural glow.

Brush Kit with Cosmetic Bag

What else would you use to put makeup on if not with makeup brushes? This four-piece set has two face brushes and two eye makeup brushes to easily achieve a polished look. A makeup pouch to store your brushes completes the set.

Betseyfied by Betsey Johnson EDP Spray

And if it isn't enough to cop Betsey Johnson's funky look, you can smell as fun and flirty like her, too. This EDP spray has citrus and floral notes with hints of vanilla, amber and caramel.  

Related article: Jones Road: Bobbi Brown Launches Clean Makeup Line

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