Johnny Depp is joining Jennifer Lawrence and Natalie Portman at Dior! The 52-year-old "Pirates of the Caribbean" actor has been announced as the new face of an upcoming men's fragrance.

WWD reports that Depp will appear in advertising for the yet-to-be-revealed scent, due out in September. It will be the first time Depp has appeared in a fragrance campaign.

Louise Rosen, founder and CEO of Paris-based consultancy for luxury brands The Message Inc., told WWD that the campaign is "great news for Dior."