BEAUTY
Sophia Bush Partners With Fragrance Line ‘I Smell Great'
ByErika W. Smith
May 26, 2015 12:00 PM EDT
Sophia Bush smells great, and she knows it.
The former "One Tree Hill" has partnered with beauty entrepreneur Randi Shinder in Shinder's fragrance and body line called "I Smell Great," launched in November. Sophia will be an ambassador and equity partner, and her title will be cofounder, writes WWD.
"Working with Randi is a dream come true," Sophia told WWD. "Everything with our company is based on new and leading technology, from the scent spheres to the extractions. We want to get to the heart of why women love beauty and what makes them feel special. Marrying those concepts of technology and beauty truly equals greatness."
Canada Free Press writes that as soon as the news of Sophia's partnership was announced, online sales for the brand "skyrocketed."
On Instagram, Sophia wrote, "Remember earlier when I said #pinchme because this is a dream-come-true day?! Well seriously guys someone pinch me!! I just got word from theI Smell Great IT team that because so many of you lovely/supportive/curious and AMAZING babes are flocking toismellgreat.com, falling in love with our creations, and ordering goodies for yourselves that the site keeps crashing!!
"We have extra team members on it, working like mad to add bandwidth and make sure all of you can keep browsing and discovering. Thank you so much for your patience and support! I'm beyond floored. Beyond grateful. I guess we broke the Internet. #BestFansEver #BrainsMeetBeauty #LiveGreat #Greatness."
So what does it mean to smell great? The collection, which retails from $28 to $68, is based on the scents of powdered sugar, candied flower petals, tropical breezes and honey, with new scents planned for later this year. All scents are sold online at ismellgreat.com.
This article was originally published on Fashion & Style.
