Liam Hemsworth smolders in a sexy new campaign for Diesel Parfums' "Only The Brave" cologne.

The 25-year-old "Hunger Games" star is the new face of the men's scent and will appear in an advertising campaign launching in Europe this July, writes WWD. The first image from the campaign shows Liam leaning against a fire escape, dressed in tight jeans, a black T-shirt, a leather jacket and moto boots, James Dean style. An additional behind-the-scenes photo via E! Online shows Liam in a white T-shirt, jeans and boots.

"A brave man is characterized by his strength, his determination and, above all, for his ability to live courageously, following his own rules. I think that Liam embodies these qualities, and I'm happy to have him as the face of Only the Brave," Andrea Rosso, Diesel's creative director for licenses, told WWD.

E! Online points out that Liam will be the first celebrity to star in a men's fragrance campaign for the brand, which usually uses unknown models instead of household names.

This article was originally published on Fashion & Style