Jawbone Unveils Two New Fitness Trackers


Jawbone has just announced two new fitness trackers in their UP lineup to compete against wearables from Apple and Google - the UP Move and the UP3. One is an affordable tracker that's meant to target first-timers to wearables, and the other is a high-tech, fashionable bracelet, CNET reports.

Jawbone's UP Move is an affordable fitness tracker (it costs only $49) that the user attaches to a provided clip or wristband. It functions as a sleep/steps tracker, and lets the user know how many calories were burned during an activity, much like its high-end brother. It offers up information as a series of LED lights, and needs a coin-type battery to run.

"With UP MOVE we are bringing a simple, yet savvy, fitness tracker within reach of everyone with a great price and some fantastic accessories," says Jawbone project head Danny Carvajal.

The $179 UP3 is Jawbone's flagship wearable device, being billed as "the world's most advanced tracker" by the company. USA Today's Nancy Blair calls it a "sleek multi-sensor tracker" that monitors a user's activity and sleep using accelerometers and biometric sensors.

The UP3 tracker provides information about a user's resting heart rate, sleep patterns such as REM, light, and deep sleep, and even knows the type of workout the user is doing, such as running, dancing, or a game of tennis or basketball.

The UP3 was designed to look like a fashion accessory, according to designer Yves Behar. "Our goal is to deliver a discreet and highly personal wearable experience, not one that constantly interrupts the user."

"UP3 contains some incredible technological innovations. However, this does not mean our wearables have to look like technology - the more advanced the engineering capabilities are, the more we have to be push for the fluid integration of these items into our everyday lives."

Users of either UP Move or UP3 can integrate into Jawbone's mobile app, as well as the "Smart Coach" system. Carvajal calls it "an intelligent guide that helps guide you to healthier choices each and every day."

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