Apple CEO Tim Cook ensured users that their online privacy is in good hands with the company through an open letter posted on the Apple Privacy page.
While doing so, Cook took a swing at Apple's competitors such as Google and Facebook that use customer information and browsing history for promotional purposes, Wired reported.
"We don't build a profile based on your email content or Web browsing habits to sell to advertisers," the CEO wrote. "We don't 'monetize' the information you store on your iPhone or in iCloud. And we don't read your email or your messages to get information to market to you."
Cook emphasized that Apple does not use the information of its consumers to sell its products. In addition, the company straightforwardly tells them how their personal information will be used, according to CNET.
"We believe in telling you up front exactly what's going to happen to your personal information and asking for your permission before you share it with us," Cook stated. "And if you change your mind later, we make it easy to stop sharing with us."
"Every Apple product is designed around those principles," he continued. "When we do ask to use your data, it's to provide you with a better user experience."
"A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer," he added. "You're the product. But at Apple, we believe a great customer experience shouldn't come at the expense of your privacy."
Despite Cook's statements, the CEO noted that the company still caters to the business needs of advertisers in a small way. Apple's iAd allows other companies and advertisers to promote their new products and services to Apple users.
However, Cook maintained that the iAd does not collect personal information from Apple's apps and other online services, Market Watch reported.
"iAd sticks to the same privacy policy that applies to every other Apple product," he stated. "It doesn't get data from Health and HomeKit, Maps, Siri, iMessage, your call history, or any iCloud service like Contacts or Mail, and you can always just opt out altogether."
