Moguldom Studios, known for their revolutionary style of documentaries called "docutainment," has released Bottoms Up, an eye-opening film that exposes the culture crisis of women's growing backsides.

We are all too familar with the butt obsession that has taken over America, leading many women to opt for injections to make their butts look bigger.

On the surface, Bottoms Up is a documentary film that examines the newest booming trend in aesthetic surgery - big butts.

Placed under a microscope, the film explores the media's impact and other societal pressures that have propelled big butts from a cult fetish to a mainstream phenomenon.

With an influx of new "it" girls from Kim Kardashian to Nicki Minaj, the images are inescapable. Women have taken drastic - and often dangerous - measures to achieve the impossible and often unreal.

The question asked in the film is: Is bigger always better? 

When it comes to breasts and lips, the answer has been yes - with thousands of women going under the knife each year in search of augmented features.

In recent years, the focus has shifted from breasts downwards, towards other ass-ets. In fact, in 2013, the number of butt augmentations increased by 58%.

The film doesn't just point the finger at women and the media, as men have played an equally important role. From Sir Mix-a-Lot, whose 1992 hit "Baby Got Back," sensationalized round posteriors - I like big butts and I cannot lie - to new artists like 2Chainz - She got a big booty so I call her big booty, it is men who actively pursue women with this new fetishized feature.

Viewers will be challenged to answer the question: Who is to blame in the cultural phenomenon - the media? Men? Women? "Bottoms Up" offers different perspectives on this new issue.

Jam-packed with commentary from plastic surgeons, women who desperately long for larger ones, and men who want a little more than a handful, the film takes a look at booties from every angle.

"The purpose of our films is to spark debate. Here at Moguldom, we accept the challenge of initiating spirited and provocative discussion. Bottoms Up is another example of presenting an issue so relevant in today's culture, that examining it was the natural thing for us to do," explained Brett Dismuke, President of Moguldom Entertainment.

The documentary was released on July 8, 2014 and is available for purchase on DVD, as well as digital download through online retailers including iTunes, GooglePlay, and To view the full trailer:

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