From lifestyle, fashion, and beauty, Instagram influencers have dominated the social media scene and the entertainment industry.
Think YouTube star James Charles with over 15 million followers and is now considered the first-ever male representative of CoverGirl. Aside from this, he also bagged a Steamy award for best beauty channel and is currently nominated for the Kids' Choice Award for Favorite Male Social Star category.
Moreover, fellow beauty guru Nikkie De Jager also known as Nikkie Tutorials has managed to garner 14.5 million Instagram followers and 11.8 million YouTube subscribers. With this, SocialBlade.com cited that her videos earn over one million dollars every year.
Both social media stars used their platforms to reach a greater audience and feature their skills and knowledge in the beauty industry by uploading various makeup and skincare related content.
James Charles and Nikkie Tutorials' common denominator is that both display trendy and colorful makeup transformations--from HD brows, flawless base, and multi-colored statement looks; however, there is a new wave of beauty influencers who showcase no-makeup makeup looks.
This beauty trend is set to captivate the masses with its minimal and low-effort makeup aesthetic.
With that being said, here are the top three minimalist makeup trends that are popularized by beauty influencers.
Also Check: These Five Beauty Trends are Bidding Goodbye in 2021
Healthy Glowy Look
One can never go wrong with a pop of blush. Whether it is pink, peach, or a shade of red, this is definitely on the must-haves for every lady.
The soft mauve-pink is a perfect shade that compliments every skin tone and gives the face a little color without looking too all dolled up.
British vlogger Zoe Sugg completes her minimal look with a hint of blush to brighten up her face. She topped it off with a coat of mascara to highlight her big blue eyes and finished off with a natural-colored lipstick.
Read More: The Best Lipsticks You Can Buy Under $10