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Ice Queen Hailey Bieber Debuts in Ivy Park Collection

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(Photo : Jamie McCarthy/Getty Images for Tiffany & Co.)

Hailey Bieber is turning up the heat with a new campaign for Beyonce's Ivy Park collection.

The blonde beauty debuts for the brand's third collection for Icy Park, showcasing athleisure winter designs.


Hailey Bieber for Ivy Park X Adidas


In a series of photos over Ivy Park's official Instagram account, the Vogue cover girl was seen donning four different outfits.

The supermodel, formerly known as Hailey Baldwin, gives Disney princess Elsa a run for her money with her stunning looks wearing the winter collection in collaboration with Adidas.

In the first photo, Justin Bieber's wife was sporting a tonal ensemble with a baby blue bodysuit featuring three stripes over a thick oversized fleece. Capping off the look is a white high-cut sneaker for the Ivy Park X Adidas line.

The 24-year-old model also posed a casual yet hip outfit, wearing a pink oversized hoodie and sweatpants. She then paired it with a pink beanie for a street style look.

On the other hand, Stephen Baldwin's daughter gives a major throwback vibe with her Y2k style, sporting a light blue latex mini dress, flaunting her curves, alongside white beanie and high-cut sneakers.

Meanwhile, she also announced the team up over her social media and was thrilled to be part of Ivy Park's fam.

"Ahhh. So grateful and happy to be a part of this campaign! New @weareivypark @adidas Thank you to the queen for having me @beyonce," Hailey Bieber Instagram caption reads, alongside a series of snaps for the campaign.

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Ivy Park X Adidas Collection

Ivy Park's latest collection is a Gen Z dream as the brand features trendy and hip pieces with its classic streetwear elements.

According to Adidas' press release, the collaboration aims to "inspire creativity, individuality, and imagination" with its diverse number of collaborators,

Aside from the 24-year-old model, Ivy Park X Adidas also tapped singer Kaash Paige, record label CEO and rapper Gucci Mane, and models Shi Gray, Kyla Coleman, and Akesha Murray as their muses "to celebrate freedom of expression."

Moreover, the Icy Park's latest line features "a number of bold apparel pieces matched with a selection of complementary accessories" that are effortlessly functional and stylish for that quintessential cozy vibe.

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Ivy Park Footwear

With this collection, Queen Bey is also expanding her footwear line, dropping five new styles in addition to their best selling Ivy Park Ultra Boost, Forum Mid, Forum Lo, and Super Sleek sneakers.

The collaboration introduces their new Super Sleek Boot, showcasing reflective details with rich textures without sacrificing comfort and style.

As seen on Hailey Beiber and the "Wake Up in the Sky" rapper, the footwear offers a reimagined mountain-ready style with an aesthetic perspective.

Furthermore, the third collection is set to be released on February 19th on the website of Adidas. Fans can also expect this in-store at select retailers from February 20th.

Prices range from $30 for accessories to $850 for outerwear, while the items are available in different sizes-- varying from triple XS to 4X.

READ MORE: Sarah Jessica Parker Is the New Loungewear Queen for 2021

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