Redken Names Sky Ferreira as New Face

Redken 5th Avenue NYC has named singer and songwriter, Sky Ferreira as their new face! 

The 21-year-old rising star recently met up with Redken's creative consultant, Guido Palau to talk about the exciting collaboration in New York City. Sky rocked an "Edie Campbell-like mullet and color inspired by Marc Jacobs' Spring 2014 runway" while in the Big Apple. The singer already has plenty of songs that several music lovers are listening to (heard her hit, "Everything is Embarrassing?")

But the songbird, who is also a model and actress, can add another notch to her belt as Redken's latest styling muse.

The hair care authority previously had shoe designer and blogger, Chiara Ferragni serving as Global Fashion Brand Ambassador, but the company went in a different direction with choosing Sky as their next face. The singer has been called "a natural fit" for the brand, which has a newly expanded and repackaged styling line launching in March 2014. "Introducing Redken's new Styling muse... musician and model Sky Ferreira," read one of the company's Facebook posts about the singer, who had once dyed her blonde locks purple. "She's a breakthrough star with a style that's all her own - ever-changing and always inspiring."

New brand images show the talented beauty modeling several looks, from straight hair to a dramatic, side-shaved braid. In one photo, the performer has a Marilyn Monroe-like wavy crop. Sky rocked a creative hairstyle, paired with an angst-ridden face, with dramatic black eyeliner and a dark pout.

And the daring songstress loves experimenting with different beauty looks. Ms. Ferreira has known about Redken products, staples backstage at numerous famous shows, since her younger years.

Sky's grandmother, a hairdresser who had a salon in her house and also styled Michael Jackson's hair, introduced her to Redken. "She used to chase after me with a brush [and one of the brand's spray bottles,]" said Sky to  

Think Sky's the limit when it comes to Redken? Tell us your thoughts in the comments section below!         

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