BEAUTY

Illamasqua Launches New Freak Scarab Unisex Fragrance




It Enchants. It Captivates. It Corrupts.

Meet the decadent new fragrance that's designed to go unisex. Introducing Freak Scarab by Illamasqua.

We just highlighted this fragrance's original predecessor in our Goth Goddess Halloween Makeup look yesterday.

The original Freak fragrance created by this British beauty brand debuted in 2011. The unisex juice was made to celebrate the night, derived from an unusual blend of dark flowers. The brand followed their success up a year later with a limited edition version strictly for women dubbed Freak Extrait de Parfum (since discontinued). Wickedly dark florals comprised this scent as well, and now the brand is ready to add to their fragrance house with a scent that is said to call for "the age of indulgence to be reborn."

Freak Scarab is definitely a name you'll remember. Wondering what a scarab is? Think of the movie, The Mummy, and the ancient beetles that came to life amid the epic pyramid action scenes. Coincidentally enough, two new species of scarab were discovered only this week. Pretty freaky huh?

Now for the story behind the brands latest scent.  It is said the ancient Egyptians believed that the scarab beetle was the embodiment of the sun. While the snake god fought the sun god every night, it was the scarab - self-creating and self-reforming - that ensured the sun rose again every morning.

Top notes for this new fragrance include Blood Orange, Neroli Absolute and Ylang Ylang to awaken and entice the senses. The mid notes of the juice consist of Davana Oil entwined with Egyptian Jasmine, Honeysuckle and Queen of the Night to form a sensual heart. The base includes the warmth of Stewed Plum, which creates a distant depth, leading to the rich ancient accord of Mousse de Sax - Geranium, Anise, Moss and Leather. Can the description get any sexier?

The all black packaging is super chic, but the gold encrusted snake cradling the fragrance takes this scent to a whole new level. The bottle also includes a golden scarab that can be seen crawling up the side of the slanted bottle.

The 75ml fragrance is available online for purchase at Illamasqua. We will update you on its availability in the US as soon as we hear.

Check out the sexy and mysterious promo clip below and let us know if you'll be planning to add this freaky little edition to your collection. Leave us a note.




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