Rita Ora to Launch Rimmel London Makeup Collection in February 2014
Signature sassy spunk, bold red lips, and trend-setting looks are all essential elements of this British singer's swag. We can't get enough of Rita's gutsy glam style! Her eye-catching urban looks have made her a paparazzi favorite and have also inspired her forthcoming collection announced earlier this month. Rita is ecstatic about working with Rimmel London.
"I have always loved Rimmel growing up and it is so exciting for me to be able to work with such a cool brand," said Rita. "I am absolutely obsessed with make-up and being adventurous with colors, so when I was given the chance to make my own collection with Rimmel it was like a dream come true!"
Not much is known yet about what Ms. Ora has up her beauty sleeves, but Rimmel London did offer some idea of what beauty junkies can look forward to.
"Rita is a real London girl and uses the streets of London as inspiration for her songs like Rimmel uses the London Look from the streets as inspiration for its products," said Friedemann Schmid of the brand. "With this new collection we are combining both the London street vibe with Rita's amazing style and we look forward to sharing the amazing result."
Some of the industry's biggest players have made their predictions about Rita's group of items as well.
"[Ora is] young, fresh, and on the brink of a huge international career," said Johanna Businelli, Senior Vice President Global Marketing of Coty beauty color cosmetics. "[She would bring] a lot of creativity and fun to the Rimmel brand."
Refinery 29 believes Rita's range will include a fire engine red lipstick since the pop performer is the queen of the statement-making crimson pout. And we expect a buffet of beauty products to arrive just in time to erase beauty junkies' winter woes. Ritabots rejoice!
What do you think Rita's beauty offering will include? Excited to see any particular colors? Tell us your thoughts in the comments section below!