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Rita Ora for Material Girl 2013: SEE First Photos of Singer Modeling Madonna's Fashion Line [PHOTOS SLIDESHOW]

ByClarissa Hamlin
Jul 10, 2013 04:19 PM EDT

Rita Ora stars as a sexy tourist in London in a new campaign for Madonna's fashion line, Material Girl, exclusively available at Macy's and

The British singer, 22, was on her home turf for the Fall 2013 "Material Girl Hits London" ads for the "back-to-school" season, according to USA Today.

She visited several places in the shots that read cute and edgey, mixed with punk rock elements. The blonde entertainer posed in front of legendary Big Ben, saluted and donned one of those sky-scraping fur caps wore by guards at Buckingham Palace, rode the London Eye and a double-decker bus. 

Ora had a great energy looking tough, but chic in the junior brand snaps. Adding onto the line's legacy including past ambassadors Kelly Osbourne, Taylor Momsen and Georgia May Jagger, she is extremely elated to be the latest muse for Pop's Material Girl.

"To be handpicked by Madonna and her incredibly cool daughter, [Lourdes Leon] is the largest of all compliments," she said. "Material Girl means fashion, it means confidence. It means belief, inspiration and the freedom to really express yourself."

The London-bred songstress has gotten other nods from Jay-Z, Karl Lagerfeld and Snoop Lion, but is truly touched by praise from the iconic influencer known simply to some as "M." She said the campaign experience was an "amazing Material Girl tour around her hometown, London, taking loads of pictures, dressing up and having fun," according to US Weekly.

She had so much fun that the singer took to Instagram to put up her colorful selfies. She sported a number of different hard-to-soft looks including one with a black-and-white hybrid and printed dress shirt and tall furry cap. She also rocked a striped maxi dress with a high choker and plunging slits on both sides, according to Hollywood Life. 

In one semi-casual look, she donned a high-waisted leather skirt and a Jack Daniels-inspired tank. Tell us what you think of the fashions below!       

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