Heiress Tamara Ecclestone launched her Show Beauty hair styling line at Bergdorf Goodman!
The British-Croatian model is already known for her luscious long brunette locks. Now, the reality TV star and daughter of "Formula One" magnate, Bernie Ecclestone, seeks to help other women's tresses to look just as terrific as hers. Tamara believes her collection will empower females everywhere to find hair happiness.
Tamara dished on the inspiration behind the Show Beauty name. "My life has been a show, and it's a good way to show your beauty," the socialite said. "It's kind of a play on words."
To help a woman embrace any hairy situation, Tamara's more than 10-item line includes a thickening lotion, a dry shampoo and a treatment oil in a Swarovski bottle. The range includes Hair Fragrance, a $74 delicate scent with rose water, coconut milk, caramel and almond butter, Madgascan vanilla, patchouli and soft white musk. To enhance shine and restore hair's natural strength, the fragrance is infused with jojoba oil, too.
Our faves are the $47 Thermal Protect, containing hydrolysed wheat protein to enhance body and shine, with antixiodants to protect against heat. The collection also includes a great Hair Treatment Oil for $67.65. The oil treatment restores luster and shine with its nutrient and antioxidant rich formula including argan oil, leaving hair renewed, strengthened and deeply nourished.
We also love the Volume Mousse, a $40.59 formula to give your hair body, fullness and exceptional hold. The mousse contains wheat and soy proteins to repair and add moisture, with argan oil for a glossy shine.
Tamara is still working on a regular shampoo and conditioner because consumers tend to be more loyal to the brands behind those products and are less eager to make a change, the wife and soon-to-be first time mom said.
The items are a bit expensive and come in gold packaging, but smell like desserts such as creme brulee, Tamara also said.
Visit Harveynichols.com to shop the Show Beauty Collection. Ready to "show" and prove? Let us know in the comments section below!
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