Beauty world news


Rachel Zoe, ShoeDazzle New Fashion Stylist in Chief

ByIsa Lee
Jan 08, 2013 10:22 AM EST

Rachel Zoe fashion stylist and Bravo's reality star became the new stylist in chief for the ecommerce shoe company ShoeDazzle.

ShoeDazzel an online shoes, apparel, and accessories e-commerce company.  Rachel will assist founder Brian S. Lee in taking the ecommerce company to the next level. Rachel joins Kim Kardashian as its chief fashion stylist. 

Founder Brian Lee recruited Rachel Zoe's services after "surveying 50,000 ShoeDazzle customers about who they take stylist advice from, with Rachel coming out on top," in interview with WWD.

The 41 year-old world renown fashion designer/sylist is famous for her work with celebrities including; Cameron Diaz, Jennifer Garner, Kate Hudson and Lindsay Lohan. She has worked with many fashion and beauty firms.

"I don't think there is anybody else in the world who understands trend as well as Rachel, "said Lee, adding "I think we are bringing in the very best, that elevates the style aspect of ShoeDazzle." Rachel  added  "We really live by the same mantra that everybody can have style and be on trend, take chances and luxury can be affordable."

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