YouTube gurus Michelle Phan, Tany Burr, Bubzbeauty are changing TV and high-end brands should take note.
Michelle Phan, Self tought makeup-up artist and product demonstrator popular on YouTube, with over 2.6 million subscribers and 705 million video views and others like her are "changing relationship between talent, audience and advertisers," according to Elisabeth Murdoch British television industry media executive, Chairman, CEO of Shine Limited television production company and daughter of Rupert Murdock TV mogul.
According to Wired UK Tom Cheshire "amateur makeup aficionado such as 25 year-old Michelle Phan can attract 700 million video views and sign up 36,000 customers to her home-delivery service within 24 hours, high-end brands such as Lancôme have to take note."
Michelle began her YouTube video tutorials in July of 2006 since then creating over 200 videos. Her channel is the most subscribed beauty channel on the video site. Since her debut the young entrepreneur was hired by Lancôme to include beauty products by the cosmetics company.
Cheshire of Wired UK noted "Hundred of British teens and twentysomethings are now generating income around the community-focused nature of their YoutTube channels" including Jamal Edwards, known for his Video Blog "SB.TV," and Tanya Burr makeup artist who creates beauty tutorials and fashion videos with 500,000 subscribers and 57 million video views and Bubzbeauty with 1.2 million subscribers and 259 million video views for her fashion, beauty, and lifestyle video blogs.
The Wired UK associated editor concluded many talented individuals are engaging users directly with crowd and reminds successful business, TV channels not to ignore the "emergent threat right in front of them."
More on the emerging crowd source multimedia can be found on February 2013 issue of Wired magazine.
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