Recent tweet by fashion critic Nina Garcia increased J.C. Penney stocks by 8%

The merchandise retailer have gone through many changes of late adding "Mini-Boutiques," collaboration with fashion designers and now adding fashion movers and shakers to their new brand changing initiative.

Nina Garcia fashion director at Elle and Marie Claire magazine and recent judge of Hit Lifetime fashion show "Project Runway" took to twitter to post:

"I'm @jcpenney's HQ. Thank you Ron Johson for the walk through of JCP's prototype. Get ready to shop! Its going to be a game changer!"

Right after the twitter post stocks for the retailer J.C. Penney's increased by 8%. Seems Nina's comments have value beyond just fashion.

Nina was named J.C. Penney's style consultant, advising the retailer on inspirational up coming style trends, global fashion, and attainable style advice for consumers through digital and social media.

Nina currently has over 470,000 twitter followers which does show she has a lot of influence in social media and now financial media as well.