Nina Garcia, Elle magazine fashion director will now provide jcpenney's fashion and style advice in new partnership. The fashion critic will advise jcpenneys on inspirational trends as a resident fashion curator and style advisor.

"Nina is a tremendous addition to our team. We look forward to leveraging her global fashion expertise as we provide our customers with attainable style advices and ideas," said Liz Sweney, Chief merchant of jcpenney.

Nina will work with jcpenneys design teams to bring insights to trending designs in the company's exclusive apparel collections, by in-store activations, digital initiatives and social media charts.

"Nina's creative involvement as a jcpenney style ambassador will help our customers look and live better everyday," concluded Sweney.

Garcia will work with Jcpenneys design teams to bring insights to trending designs in the company's exclusive apparel collections, by in-store activations, digital initiatives and social media charts.

"I am thrilled to partner with jcpenney as their resident style voice during such an exciting time for the company," adding "Fashion and personal style are always evolving, and I'm excited to collaborate on variety of amazing projects with the incredible team at jcpenney," said Garcia.

Nina Garcia Columbian fashion journalist, critic and fashion director at Elle and Marie Claire magazines. Nina is also currently judge at Lifetime Project Runway season 10 and has written four best selling books on fashion and style.