Considering stylish and chic lingerie has become a must-have fashion item, Victoria's Secret has opened a new store at Herald Square, NYC, just in time for the holidays. Victoria's Secret angels, Adriana Lima, Miranda Kerr, Candice Swanepoel and Lily Aldridge kicked off the holiday season at the newly expanded and now the largest in the world flagship store.

The store features all of the brand's best and most expansive collections - Bras, Beauty, Swim, Victoria's Secret Sport, PINK etc. The new three-floor re-designed store symbolizes the brand's sexy, sophisticated and glamorous spirit.

At the new store, customers will be able to experience the first-ever 2,500 square-foot perfumery. It features new European-inspired kiosks which include the full line of the best-selling fragrances like Victoria's Secret Bombshell, Dream Angels Heavenly and Victoria's Secret Angel. The store also showcases Victoria's Secret PINK-a collegiate-inspired collection of flirty, fun and colorful bras, panties and loungewear as well as Victoria's Secret Sport collection.

The store also carries Victoria's Secret most popular bras by style in the Bra Salon, and customers will be guided by a team of highly trained Bra Specialists. For an even more personalized shopping experience, the store's plush fitting rooms feature call buttons for immediate assistance and the beauty room has interactive videos to help customers get their best look and choose their favorite fragrances.

Known for classy lingerie with intricate designs, great quality and comfort, the brand carries a lovely range of lingerie. And a store at such a prime location is sure to draw in a lot of fans.Not just the brand and the collection, even the store décor pulls in a lot of customers..

The store is beautifully designed with warm, black cherry hardwood floors, sculpted pink surfaces with rich accents of black chrome, Italian marble floors and custom ribbon chandeliers adorned with backlit Swarovski crystals. At the almost 8,000 square- foot store, every floor features video screens playing the world-famous Victoria's Secret Fashion Show, recent TV spots and Supermodel footage.