This holiday season, lingerie brand Victoria’s Secret is all geared up to make an indelible mark in the market with a number of important events and product launches in its kitty.

Victoria’s Secret model Alessandra Ambrosio unveiled the $2.5 million Floral Fantasy Bra Gift Set and Bombshell Fantasy Fragrance, designed exclusively for Victoria's Secret by London Jewelers, at the Victoria's Secret Herald Square store. The bra and fragrance have also been featured in the 2012 Victoria's Secret Christmas Dreams & Fantasies Catalogue and in the Victoria's Secret Holiday iPad app.

This is the first time Alessandra will be wearing a Victoria's Secret Fantasy Bra, following in the footsteps of legendary supermodels like Tyra Banks, Gisele Bundchen, Heidi Klum, Marisa Miller, Miranda Kerr and Claudia Schiffer, to name a few.

The exorbitant price comes as no surprise, since the Floral Fantasy Bra Gift Set is hand set with over 5200 precious gems like amethysts, sapphires, rubies, white, pink and yellow diamonds; all set in 18 karat rose and yellow gold. The gift set includes a custom Very Sexy Push-up Bra and matching belt. The bra has two removable diamond flower pins and the drop centerpiece features a 12.5 karat and 20 karat white diamond.

The brand also debuts its Bombshell Fantasy Fragrance with notes of purple passion fruit, Shangri-la peony and vanilla orchid. The bottle, like the Fantasy Bra, is adorned with gems such as white, pink and yellow diamonds, sapphires, tsavorite and rubies, plus a 10 karat white diamond. It also carries an exquisite and intricately hand carved butterfly.
In addition, Victoria's Secret is launching a free holiday app that allows customers to see the Christmas Dreams & Fantasies Catalogue on their iPad. With interactive features and exclusive content to every page, including Angel interviews, fun facts from the shoots, behind-the-scenes videos and beauty how-to's, it also lets customers shop right from the page, all without leaving the app. Customers can also share favorite content with friends via Twitter, Facebook and email.

And that’s not all. The brand is reopening its Victoria's Secret Herald Square flagship in New York City just in time for the holidays. The newly expanded and designed store is now the largest in the world and features a range of products from various collections by the brand.

The Fantasy Bra looks glitzy and stylish with the jewels. The hand work is extremely intricate and the amount of imagination and effort put into its designing is obvious. Even the perfume bottle is equally lavish, designed with similar gems as the Fantasy Bra.

Alessandra will wear the bra on the runway at the Victoria's Secret Fashion Show, which will be telecast on CBS Television Network Dec. 4. And for those who not only love the brand but are equally inclined toward music, this event serves as a royal treat. The Victoria’s Secret Fashion Show will also feature Rihanna, Bruno Mars and Justin Beiber, who will be performing their hit numbers during the show.