LaRocca Skincare has launched an organic hibiscus product range which combines the properties of nature and science. The product line includes a cleanser, toner and serum.

“We’re always looking for unique ways to improve our natural beauty through plant based extracts,” says the founder of the brand, Laura LaRocca. The hibiscus plant is often called the second generation of Alpha Hydroxy Acid (AHA), since it is gentle on the skin. Hibiscus extracts rejuvenate the skin and balance excess oil. It also keeps the skin hydrated.

“While the hibiscus flower is beautiful, it is also potent,” adds LaRocca.

The brand has various products like eye creams, lip balms, moisturizers, masks, serums, toners and primers for the skin; and exfoliants, balms and creams for the body.

LaRocca Skincare products contain exclusive and revolutionary Cellular Gold Complex made with 24K Colloidal Gold which increases cell turnover. LaRocca products help minimize the signs of aging. The products are biodegradable and do not contain mineral oil, urea, parabens, or any ingredients derived from animals. As a social responsibility to save the environment, the range of skincare uses recyclable material for packaging.

Organic skin care products are in demand now and everyone aims to take care of their skin the natural way instead of relying on chemical treatments and cosmetic surgeries. A number of brands these days produce organic products like the Ayla line of natural and organic skin care products launched recently. Called the S5 Organic Cosmeceuticals, these products offer protection against pollution, UV rays and exposure to chemicals in the environment.

Laura LaRocca is also the original founder of the popular cosmetic brand DuWop Cosmetics. Based in Los Angeles, LaRocca has been in business for four years. The products are manufactured in America and the ingredients are well-researched and formulated with the help of chemists and scientists. The new hibiscus products can be bought at the brand’s online site.

The product comes in a combo pack “Hibiscus Trio” and is priced at $75.