Ayla, an online UK boutique that provides a line of organic and natural skin care products, is all set to expand its collection through the launch of S5 Organic Cosmeceuticals across the U.S.

“We are thrilled to offer S5 skin care products exclusively to the U.S market. These organic and natural skin care products represent everything that we look for in the products we carry. They truly deliver excellent results, they don’t contain controversial ingredients like parabens and phthalates, and they’ve been crafted with care by a small team of experts – the award-winning development team behind Nude Skincare – whom we greatly admire,” says Dara Kennedy, founder of Ayla.

Created in 2012 by Laura Rudoe, the S5 skin care products offer protection against chronic skin stress like pollution, exposure to chemicals and UV rays. The skin care line specifically tackles specific stress-related skin conditions – redness and sensitivity, acne, aging, hyper pigmentation and dehydration.

Organic skin care products are very popular these days. Exposure to pollution and dust leads to dull and damaged skin, resulting in premature wrinkles and skin problems. Ayla has a range of products to protect skin from these damages.

S5 debuts on the online site with 9 items: five different types of organic serums, two organic moisturizers and two organic serums which are priced from $35 to $75. The custom consultation sites kits available on the site will also include samples of the S5 products.

“With its combination of curated products, personal guidance, and skin care expertise, we think aylabeauty.com will be the perfect US launch partner for S5. We’re very excited to be included in Ayla’s highly selective portfolio alongside other premium and exclusive brands like The Organic Pharmacy, and we look forward to a successful partnership,” said Rudoe.

The Ayla line of products include cleansers, masks and scrubs, moisturizers and sunscreen lotions, toners, body care and baby care, to name a few.