The presenting sponsor of Nolcha Fashion Week New York, RUSK, will launch its new Spring 2013 lineup with a first-time dedicated men’s fashion show Sept. 12, according to a press release.

The fashion show will debut the Best of British Menswear Designers Runway Show that includes designers like PrettyGreen, FireTrap and Bolangaro Trevo.

RUSK will be joined by official sponsors CLEAR, American Airlines, Scent of Seduction, RealBeanz, DON Q Rums, Monster Energy Drink, Marte Multimedia and ProTexting.

The event will come to a close with noted New York businessmen walking the ramp for designer Richard Smith. Talking ahead of the event, Kerry Bannigan, CEO of Nolcha Fashion Week said, “We are excited to debut Richard Smith's collection with real New York businessmen on the runway. This is a wonderful time for British menswear, as American men like these notable New Yorkers embrace the tailoring and fashion forwardness of the Brits.”

The models for the runway show include Ryan Serhant, one of New York’s top real estate brokers and the star of hit television series, Million Dollar Listing; Oren Alexander, the most high-end real estate broker in the industry; Jonathan Stein, author and co-founder of VNV Media; Christian Brown, and more. Brown featured on the E! Network's Kourtney and Kim take New York, Entourage and HBO's new series, Girls.

Speaking about the event, Ryan Serhant, star of Bravo's Million Dollar Listing said, “There’s nothing I love more than wearing a perfectly tailored suit. Richard Smith delivers the best, as he's been trained by the best, and I'm excited to showcase his new line as he preps New York City for a fresh wave of men's apparel.”

RUSK, which believes in “Fashion + Culture + Attitude”, has been a renowned name in the salon industry. It provides its customers with easy-to-use products to get their desired hair style.

The Nolcha Fashion Week showcases budding designers and promotes their designs and collections to industry experts and press worldwide.