Nolcha Fashion Week New York, that is scheduled for Sept. 12, has announced RUSK, a popular leader in the salon industry as its official presenting sponsor, according to a press release.

Kerry Bannigan, CEO of Nolcha Fashion Week said, “We are thrilled to have RUSK come on as our presenting sponsor this season. Being recognized by an industry leader like RUSK and having them align with us at this level represents the drive Nolcha has to support the independent fashion industry.”

Nolcha Fashion Week is an event for independent designers to showcase their collection to the press, retailers, stylists and other influencers in the industry. It promotes designers through runway shows during the New York Fashion Week. Designers this season include Adolfo Sanchez, Baruni, Glocal Connection, Kate Ferguson, Richard Smith and YBCouture.

Rusk will handle all the backstage hair product and services for the event’s runway shows. Talking about being the official presenter of the event, Heather Simmons, vice president of RUSK Marketing and Education said, “RUSK has always represented unparalleled creative artistry and individuality in the professional hair care world, which is why being the presenting sponsor of Nolcha is the perfect fit. As the presenting sponsor of Nolcha, we are excited to bring our passion to the stage and proud to be a part of New York Fashion Week's most inspiring independent fashion event.”

Rusk has been a renowned name in the salon industry. It provides easy-to-use products to create and control any style desired and aims to make one look and feel better.