Benefit Cosmetics and ‘Bachelorette’ star Emily Maynard have teamed up to host the Beauty Best or Bust Party. The party is to be held at the Macy's Herald Square Benefit Brow Bar on Sept.6 marking the celebration of the Fashion’s Night Out.

The star known for her fun loving personality and chic style will share her beauty tips and interact with fans. Fans will also be able to take pictures with Maynard.

Maynard will be accompanied by fiancé Jef Holm whom she met on reality TV. There were recent reports on Maynard’s cheating scandal when she is said to have sent explicit messages to another man but they both denied the reports as ‘bogus’.

Benefit Cosmetics was founded by twins Jean and Jane Ford in 1976. The twins started on a small scale with a makeup boutique called The Face Place where they started the first ‘fake its’ products which could solve any beauty dilemma in a jiffy. Their boutique gained popularity and was renamed Benefit Cosmetics in 1989 and built a cult following that included models, makeup artists, celebrities and rock stars.

Some of their popular products are POREfessional that minimizes the appearance of pores, Hervana face powder, they're real! Mascara some kind-a gorgeous, a foundation faker, and benetint lip and cheek stain. The Benetint still remains the company’s best selling product with 10 million bottles being sold.

Not just Benefit Cosmetics, Fashion’s Night Out will see more than 500 stores across US and gives buyers a great opportunity to binge. A range of apparels, footwear, accessories, beauty, home products will be available to buyers. The event is like a one stop shop for retailers, designers, big fashion and beauty brands.

This year the entire event will be telecasted live by the multimedia retailer QVC where one can see the Jennifer Hudson Collection and the launch of the Isaac Mizrahi fragrance.