Garnier joins a slew of brands that are switching to being officially 100 percent cruelty-free.
The French hair care and skincare brand, owned by L'Oréal, has just announced that the company has been granted a Leaping Bunny certification after months of working with the Cruelty-Free International.
"All Garnier products, globally, are now officially approved by Cruelty-Free International. We have been given the stamp of approval by the Cruelty-Free International Leaping Bunny program," a caption reads as posted on their official Instagram account.
In addition, Drew Barrymore, who is also the face of Garnier Whole Blends, shared the surprising announcement, alongside a campaign ad citing that the brand is now delving into producing cruel-free products.
"The news is finally here! My favorite hair care brand, @garnierusa #WholeBlends Sulfate-Free Remedy Collection has been given the stamp of approval by the Cruelty-Free International Leaping Bunny program, the leading organization working to end animal testing and the cruelty-free gold standard. Now all Garnier products will have the Leaping Bunny logo," the "Charlie's Angels" actress wrote.
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As cited by Vogue, after meticulous forensic investigation of raw materials and ingredients used, it took the company 18 months to get a nod from the animal protection and advocacy group.
Moreover, each product has been tested and taken into consideration for Garnier to receive its Leaping Bunny certification.
Following this, Garnier's global brand president Adrien Koskas mentioned in a statement that this move is a "real milestone" for the company and will always play a significant part in their "Green Beauty mission."
"Today, Garnier takes another green step towards becoming a fully committed, truly sustainable, and transparent brand that delivers green beauty for all of us," he furthered, as obtained by the publication.
From now on, the French company will soon display the Leaping Bunny logo on all their products--from haircare, body care, and skincare.
This announcement came after the brand has committed to lean towards the sustainable side through their Greener Beauty, launched in 2020.
Garnier strives to contribute and create a positive impact by providing accessible and sustainable products to its consumers.
Aside from Garnier, several major brands have switched to being cruelty-free.
In 2019, there has been a swing of cosmetic companies that utilized cruelty-free testing methods for their products. Instead, some opted for vitro testing to ensure their products are safe for the market.
A previous report cited by the Cruelty-Free Kitty website shows that almost 150 brands have been granted the leaping bunny logo.
This includes big companies such as Beautyblender, Covergirl, LA Girl, Stargazer, and celebrity-owned brands like Kylie Cosmetics and Jeffree Star.
Alternatives to Animal Testing
While the companies have been trying to maintain their cruelty-free status, there are far more alternatives to animal testing that are cheaper and more effective.
According to Cruelty-Free International, cell cultures or the removal of animal or plant cells and growing them into 3D structures can provide a more realistic way to test new therapies.
Other alternatives also include human tissues, computer models, and volunteer studies.
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