The Ordinary is undoubtedly on of the most popular skincare brands today. Dermatologists, beauty editors and influencers back up the brand's science-driven formulas. Generation Z also loves the brand's very pocket-friendly prices that ranges from $5 to $29.
While The Ordinary was an instant sensation in the skincare industry, social media influencers with massive fan bases like Hyram have really magnified the presence of the brand online. The Ordinary has a cult following on TikTok and one recommendation from the likes of Hyram can drive fans to empty drugstore shelves.
Elle Magazine praises The Ordinary for having a product for every skin concern. Skincare junkies are already familiar with their best products. For the uninitiated, the Regimen Builder is there to help.
The Ordinary has a wide range of products that target different skin concerns like acne, excess sebum and uneven tone and texture. However, some can barely keep up with their scientific product names and formulations. For instance, one of their most popular products is the AHA 30% + BHA 2% Peeling Solution. Skincare newbies may understandably get overwhelmed.
For this reason, The Ordinary has launched the Regimen Builder. Much like a dermatologist's assessment, the Regimen Builder will ask a guest about target concerns, severity of condition and formulation preferences. According to Refinery29, the questionnaire will take about four minutes to complete.
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At the end of the digital quiz, the Regimen Builder will match the user with the right products to target their skin issues. Refinery29 says the results are spot-on, unlike other artificial intelligence apps. You can then add the suggested products to your cart.
If you wish to study the products further, Deciem, The Ordinary's parent company, has a complete list of their products and how each product functions. If you'd care for some tried and tested suggestions, check out the list below.
AHA stands for alpha hydroxy acids while BHA stands for beta hydroxy acids. These acids are chemical exfoliants that get rid of dirt, excess oil, dead skin cells and hyperpigmentation. Due to the high concentration of acids, use this once or twice a week at most.
Hyaluronic acid is great for surface hydration as it attracts water to the skin. This moisturizing serum is best for dry skin and will work well under heavier moisturizing creams.
This is a popular product for those with oily and acne-prone skin. Niacinamide, also known as vitamin B3, reduces skin congestion and helps fade blemishes. While salicylic acid is great for acne, long-term use is not recommended. This product is a good supplement to acne-fighting products.
While The Ordinary has a long list of bestsellers, you'll find these three in possibly every beauty publication and skincare blog out there.
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