Once a makeup or skincare product goes viral on TikTok, you can expect that product to disappear from shelves or get sold out online in a few weeks, if not days. TikTok has been Generation Z's way of keeping up with trends, hacks, and products endorsements from their favorite influencers. Even if you don't have millions of followers, one video can get picked up and generate thousands of views and those views can translate to products sales. You can stay updated by following a popular hashtag, #tiktokmademebuyit, which has 1.3 billion views, or you can save time and check out this list of viral and TikTok-approved beauty products compiled by the New York Post and Teen Vogue.
You've probably heard of CeraVe by now. What once was a just a dermatologist favorite is now a drugstore marvel thanks to skincare influencer Hyram Yarbro. Aside from the salicylic acid facial cleanser, other CeraVe bestsellers are the Hydrating Facial Cleanser and the Moisturizing Cream. Blake Lively and Olivia Wilde are big fans.
The Ordinary already has a cult following thanks to their straightforward formulas and super affordable price range. However, the brand skyrocketed thanks to multiple videos that feature their unusually colored peeling solution. If you're exploring chemical exfoliation, give their AHA 30% + BHA 2% Peeling Solution a go. At $7 a bottle, The Ordinary continues to prove that great skincare doesn't need to be expensive.
Tiktok user @kspader79 got 5.5 million views on her video review of the Maybelline Sky High Mascara. The video has been shared 138,000 times and has 28,000 comments. While this mascara has been getting good reviews all-around, it can't be discounted that Kim Spader's review sent thousands scrambling to buy one. If you'd like clump and smudge-free lashes with a drugstore price tag, go for it!
Thanks to constant mask-wearing, everyone's looking for transfer-free lip products and ever since Tiktok user and makeup artist Stephanie Valentine (@glamzillaxo) endorsed this NYX Shine Loud Lip Gloss, it sold out on major online beauty sources like Ulta and has been featured on magazines such as Allure.
TikTok user and makeup artist @mikaylanogueira sold hundreds of this color correcting cream where she works and decided to post a video review of it. That video has over 5 million views now and you can just imagine the sales that it has generated for the brand. The IT Cosmetics CC+ Cream has 12 shades and can be used as a face moisturizer, foundation, concealer, or sunscreen. It can also serve as anti-aging serum.
For those missing their regular salon appointments, check out the Conair's cordless hair curler as seen on TikTok user @giannaspovss' video. The New York Post reports that the video has been viewed more than 1.3 million times so it might be worth checking out for yourself.
For more viral beauty products, check this Teen Vogue list.
Related article: The Influence of TikTok on Major Beauty Brands
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