When it comes to clothes, Meghan Markle was often photographed donning a mix of luxury and mid-end brands. It only proves that you don't need to spend a million bucks to look glam.
In her recent surprise appearance in James Corden's "Late Late Show," the Duchess of Sussex was spotted donning a $30 dress.
It came after the British comedian and host, who is also the couple's close friend, had a candid interview with Prince Harry as they talked about their post royal life and their new environment in Los Angeles.
In one scene, Corden, alongside the 36-year-old royal FaceTimed the former "Suits" star and joked about Prince Harry using the toilet of the house used in the "Fresh Prince of Bel-Air" series.
Rocking a blue dress and heptagon shaped pendant necklace, the soon-to-be mother-of-two called his husband by his nickname--which is Haz.
Aside from the surprisingly adorable nickname to Meghan Markle's husband, the internet went crazy over her blue-smocked dress.
According to the Daily Mail, the 39-year-old duchess wore a $30 puffed sleeve smocked dress from a Los Angeles-based boutique called Velvet Torch.
Following the candid chat with James Corden, the family-run local brand posted a photo of Meghan Markle's blue dress alongside a caption that says, "So this happened today."
Over the comment section, several fans mentioned that the exact dress had been sold out.
"Love it, and it's all gone! I thought the dress costs at least 300$," one wrote, while the other one requested a pre-order link.
"Can I please have the pre-order link, and does it run small?"
Due to the sudden influx of buyers, Velvet Torch announced that the smocked dress that the duchess wore would be back in stock on March 15.
"Puff Sleeve Smock Dress will be back in stock no later than Friday, 3/15. Be advised that this photo is the original design sample, and some changes have been made. The sleeve has been changed and no longer has ties. While the model wore the dress off shoulder, it can be worn up just like how Meghan Markle wore it!" the caption reads.
When the former actress officially joined the royal family in 2018, brands have witnessed a sudden influential pull in the fashion industry.
The public are reaching to whatever the Duchess of Sussex wore, hence the term Meghan Markle effect.
In a previous post cited by WWD, a Canadian brand called Mackage gained more than 1.6 billion media impressions hours after the former "Suits" star was photographed wearing their Mai coat during the couple's trip in Northern Ireland.
Interestingly, the said brand quadrupled the traffic when Meghan Markle was spotted sporting the Mackage coat in a different public appearance.
The Toronto-based longtime fashion columnist Jeanne Beker detailed what the Meghan Markle effect means to fashion brands and people.
She explained to Business of Fashion that whatever she touches instantly sells out, adding that the "Designers from all over the globe have been clamoring to get their clothes on her body."
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