Montana Brown's Swim Society Swimwear Is Going Viral for This Particular Reason

Montana Brown
(Photo : Montana Brown Instagram) Montana Brown's Swim Society Swimwear

Montana Brown is highlighting body positivity and individuality through her clothing line, Swim Society swimwear.

The brunette beauty, whose breakthrough role was during season three of "Love Island," is among a slew of celebrities who created their own brands and ventured into the world of beauty and fashion.

Launched in 2019, the 21-year-old Brit released her inclusive swimwear brand in collaboration with Skinny Dip London with the goal to "got rid of categorizations" rule.

"Love Island's" Montana Brown Deatils Swim Society Swimwear

  During her previous interview with, Brown reveals the inspiration behind her swimwear brand. The reality star explained that she wanted to share her love for outdoors-most especially to beaches and at the same time, create a brand that would look perfect for petite and plus-size women. "I'm used to spending a lot of time in swimwear, but me and my friends always found we had completely different issues when buying it in swimwear ranges. We found that swimwear designs for petite women were different to swimwear designs for tall women," she told the publication. In addition, the Pretty Little Thing ambassador noticed that there's a limited variety of swimwear pieces for different body types. "I just felt like there was a gap for a range that got rid of all those categorizations, and had all the same designs for every different body shape," she furthered. At the time, her goal in mind is to design a product that would allow women to show off and confidently wear whatever they want. "I want my range to allow women to express what they want to express, without judgment for showing or not showing off what they've got!" For her first collection, Montana Brown's Swim Society swimwear features one-piece swimsuits, featuring printed designs and cut-out details that accentuate the best part of women's bodies. Moreover, she also designed a different range of sultry two-piece bikinis for those who want to show off real curves.

Montana Brown Teased Fans with Swim Society Swimwear's Newest Collection

On the other hand, the "Love Island" star recently took to social media to announce the release of her latest swimwear collection. Last week, the reality star turned entrepreneur teased her 1.3 million followers as she donned in a light blue matchy swimwear that features an asymmetrical top and high cut bikini. She then capped off her look with peachy natural makeup and gold accessories that compliment her bronzed skin. "That's one happy founder right there. Launch tomorrow.... for once I'm kinda speechless..." Montana Brown's Instagram caption reads. In a separate post, the swimwear Swim Society owner shared her recent campaign shoots alongside various models.

In a short clip, Brown promised not to edit any of their shoots.

Moreover, she also highlighted women empowerment and individuality by hiring models with different shapes, sizes and ethnicity.

With this move, fans expressed their support for her brand writing, "Gives women that confidence to be themselves and they can still be appreciated. well done," one user posted.

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