The popularity of Korean beauty, also known as K-beauty, has dominated the skincare trend over the past few years; however, people are delving into Nordic beauty's minimal and natural aesthetics.
Just like fashion, beauty trends also come and go. Skincare brands are coping with the fast phased trend as they create innovative products to suit the market.
The Nordic regions consist of countries such as Sweden, Finland, Denmark, Norway, and Iceland, alongside the Greenland, Åland, and the Faroe Islands.
The lifestyle in Northern Europe and the North Atlantic focuses on wellness and health. Aside from this, they also have a close relationship with nature, making people appreciate simple things.
With all the cosmetic trends on the market, women from the Nordics emphasized minimal and natural beauty.
According to New Beauty, Johanna Paavilainen, U.S. marketing director for Finnish skincare brand Lumene explained that they value "less is more."
"The concept is largely based on the 'less is more' philosophy of Nordic people, from their simple skin routines and healthy diets to their work-life balance and how one leads their happiest life," she mentioned, adding that one of the Finnish beauty ideals is having a happy disposition as this radiates to your whole wellbeing that no kind of makeup can ever replace.
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Dubbed as the next big thing in the beauty trend, the Nordic beauty aesthetics mostly uses local, au natural, and wild-grown ingredients, which means plants are untouched by humans until harvesting.
Some of their products include Arctic lingonberry. Mostly found in the Finnish forests and widely used in some cuisines, this has a high source of antioxidants and protects the skin from external factors that contribute to aging.
Another popular natural ingredient is Birch sap. It is a clear liquid that is extracted from birch trees. It contains minerals, enzymes, 17 amino acids, proteins, antioxidants, and vitamins, that are all beneficial to the skin.
Birch sap can be used in different skincare products, from toners, creams, and more.
Lastly, the sea buckthorn oil, a shrub native that is from the Nordic super berry. Its extracts are rich in various vitamins and minerals that can promote skin hydration, elasticity, and cell regeneration.
Sea buckthorn oil also has anti-inflammatory properties that treat many skin conditions, including acne, eczema, psoriasis, and rosacea.
While focusing on "less is more," Nordic women veer away from trends such as the eight skincare routine, and instead, they opt for a simple method that features cleanse, exfoliate, hydrate, and protect.
The secret to glowing skin lies on its first step--cleansing. Every woman, regardless of location, should opt for gentle cleansers. Considered a top brand, Lumenes HELLÄ Moisturizing Cleansing Cream contains hydrating components from Nordic lingonberry and Arctic spring water.
Aside from cleansing, hydration is the key to having supple and clear skin. Due to the harsh weather, Nordic women pay attention to hydrating their skin with multiple moisture-boosting products.
Nordic Hydra [Lähde] Aqua Lumenessence Beauty Lotion from Finnish skincare and cosmetics brand Lumene helps replenish moisture to the skin. It contains highly concentrated formulations from wild Arctic plant extracts such as Nordic Birch Sap, Nordic Algae, and Pure Arctic Spring Water, as well as plumping Hyaluronic Acid.
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