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Beyonce Drops New Ivy Park Collection Featuring Hailey Baldwin and Gucci Mane

Beyonce
(Photo : Matt Winkelmeyer/Getty Images)

Beyonce welcomed the year with a loud bang amid the release of Ivy Park's Icy collection.

The athleisure clothing line, owned by Queen Bey, recently released teaser photos for their new campaign featuring Gucci Mane and Hailey Baldwin.

In collaboration with Adidas, the Icy Park collection showcased elevated yet comfy pieces that are perfect for the winter season.

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Icy Park features Hailey Baldwin and Gucci Mane

Over the brand's official Instagram page, the "Wake Up in the Sky" rapper, whose real name is Radric Delantic Davis, dons in an all-white ensemble while sitting on a white folding chair inside a snow-filled room.

He was spotted wearing a matchy tracksuit with Adidas' three-stripe logo paired with high cut sneakers while topping off the look with white beanie and silver accessories. On the other hand, Justin Beiber's wife was seen sporting a pink printed long-sleeved crop top paired with matchy biker shorts as she posed on the hood of a pink truck.

She finalized the athleisure look with a pink Ivy Park beanie and platform sneakers, and white socks from the said brand.

The campaign shoot was also shared on Hailey Bieber's Instagram Stories alongside a two snowflakes emoji.

Aside from the photos, Ivy Park also dropped a teaser video on Twitter last Sunday night, featuring their two muses and, of course, the iconic R&B singer herself.

In the 22-second clip, the video starts with scenic beauty in a winter wonderland as the models posed on a ski lift to snowmobile.

The 40-year-old rapper wore a white Adidas faux fur peacoat over a gold fluffy parka jacket paired with boots and track pants from the Ivy Park collection.

Meanwhile, Women's Wear Daily cited that aside from the trio, Beyonce's brand will showcase various artists and models. This includes "Love Songs" hitmaker Kaash Page and models Shi Gray Akesha Murray and Kyla Coleman.

Apart from the winter pieces, Ivy Park x Adidas will also release five new footwear styles and are said to be an updated version of their classics, such as the Forum Lo, Ivy Park Ultra Boost, Super Sleek sneakers, and Forum Mid.

Having this said, the athleisure brand will also drop another addition, which is the Super Sleek Boot.

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Fans React to Ivy Park's Icy Collection

Following the upcoming release of Queen Bey's collection, fans can't help but to gush over the photos and were thrilled with Hailey Baldwin joining the Ivy Park family.

"HAILEY IS PART OF BEYONCé'S IVY PARK COLLECTION???? WHAT SHE DESERVES," one fan tweeted, while the second user posted, "YES HAILEY !!! Hailey Bieber for Beyoncé's new Ivy Park x Adidas collection."

Meanwhile, an individual questioned why the blonde beauty's BFF and fellow model Kendall Jenner was not included in the collection.

"People in the comments don't realize that Hailey Bieber has a contract with Adidas too. I'm surprised Kendall Jenner hasn't been in the ivy park campaign yet."

Back in November, the "Irreplaceable" hitmaker dropped their Drip 2: Black Pack collection offering a wide array of elevated sports and casual wear.

The highly anticipated release features long-sleeve corsets, bodysuits, cutout sports bras, mesh tights, and genderless pieces such as hoodies, tracksuits, and jackets.

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