Essence Makeup is a cosmetics brand that continues to prove that makeup doesn't have to come with a hefty price tag to be great. It's an par with beloved drugstore brand e.l.f. Cosmetics with its wide selection of makeup at super affordable prices. Allure declares that Essence has been one of their favorite drugstore makeup brands for years and they're ecstatic to announce that the beauty brand can now be found on Target's website. Essence has just launched 35 of their best-selling products on Target and they're all under $10. If you're looking for something new to add to your makeup kit, below are some of Essence's best sellers.

Lash Princess

Essence produces top mascaras and Lash Princess has several variants: False Lash Effect, False Lash Effect Waterproof, Volume Mascara, and Sculpted Volume. At just $5 each, you can easily try them all to find your favorite. Out of the Lash Princess mascara line, Allure favors False Lash Effect Waterproof.

What the Fake Volumizing & Lengthening Mascara

Allure is also a fan of the What the Fake Volumizing & Lengthening Mascara that promises extension-worthy lashes at a small fraction of the price. This mascara contains nylon fibers for thicker and longer eyelashes. Expect a thicker formula compared to the Lash Princess variants.

Also read: The Best Setting Sprays To Mask-Proof Your Makeup

Volume Booster Lash Primer

To get the best out of your mascaras, Team True Beauty suggests trying this mango-scented lash primer. Infused with acai oil and mango butter, this primer serves as a moisturizing shield and can be paired with any mascara. TTB assures that you'll see a major difference in volume, thickness, and longevity. TTB advices to let the primer dry completely before your swipe on your favorite mascara.  

The Blush

Temptalia editors rate Essence's The Blush a high score 88%. Temptalia is a popular beauty blog that has become a global resource for beauty lovers for product swatches, makeup dupes and recommendation. According to their beauty team, the three best shades of The Blush are Beloved (warm medium-dark pink), Bespoke (warm light-medium brown) and Blooming (warm light peach).

Shine Shine Shine Lipgloss

Allure recommends this Reddit-approved $3 lip gloss in the shade, Behind The Scenes. While this lip gloss has six variants, its their clear gloss that has gotten rave reviews online. They recently added another clear gloss, but this time, it has an added plumping effect.

Pure Nude Highlighter

TTB says that if there's one thing to definitely try from Essence Cosmetics, its this highlighter. It gives you high shine without glitter, and when applied with a damp brush, the shine is unmatched. For a subtler glow, just apply it dry. Brush it on the cheekbones, tip of the nose, under the brow bone and on your Cupid's bow. Be My Highlight (warm medium gold), Be My Sunlight (metallic warm medium gold) and Be My Cosmolight (warm light green) are high on Temptalia's list.

Salut Paris Eyeshadow Palette

If you want to break out of the neutral mold, Salut Paris Eyeshadow Palette is perfect for that "Emily in Paris" vibe with its romantic pink and mauve color family. Nine shades at $10 is also a great steal.

Essence Makeup is clean, vegan, and cruelty-free. You can find them at Target and at the Essence Makeup website.

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